I recently had a discussion with AI Mode about a fear that many small website owners are probably feeling right now. The fear is simple: If Google’s AI Mode and AI Overviews can answer questions directly in search, what chance does a small hobby website have? This is especially worrying for people who are not … Read more
For years, the basic website strategy was simple. Find a question people are searching for. Write a useful article that answers it. Get found in Google. Earn the click. That model is not dead, but it is becoming much weaker. The reason is simple: AI Mode is very good at absorbing, summarising, combining, and repackaging … Read more
A useful website is changing. For years, a lot of website content was built around a fairly simple idea: Find a question people are searching for, write a page that answers it, and hope Google sends visitors. That model is now under pressure. Not because questions have disappeared. Not because people no longer need help. … Read more
In traditional search, the user typed a query and Google returned a list of pages. The user then had to do the work. They clicked a result, scanned a page, went back, clicked another result, compared advice, changed their search, tried again, and slowly moved towards the answer they needed. AI Mode changes that process. … Read more
For many years, search worked in a fairly simple way. A person had a question. They typed that question into Google. Google showed a page of results. The person clicked through to a website. The website then had the job of answering the question, explaining the topic, recommending a product, or helping the user take … Read more