Key points: Google’s guidance on AI Mode does not suggest that website owners need a completely new SEO formula. Pages still need to be crawlable, indexable, clear and useful, but there is no special AI Mode file, markup or magic technical switch. The bigger lesson is that guidance should not become a mechanical checklist. Keywords, … Read more
There is a big difference between explaining an idea and showing it. I could write a perfectly competent article explaining what “consensus opinion” means. I could say that consensus opinion is the set of common ideas that appears again and again across search results, AI summaries, forum discussions and mainstream articles. That would be accurate. … Read more
One of the biggest reasons new website owners get discouraged is because they think about the size of the internet. Billions of people are online. Millions of websites already exist. Huge brands, influencers, media companies, YouTube channels, forums, social platforms and AI tools are all competing for attention. When you look at it from that … Read more
The internet can feel like an impossibly large forest. Everywhere you look, there are paths, signs, voices, distractions and established routes. There are huge companies with polished websites, professional publishers with teams of writers, social media platforms, YouTube channels, forums, AI answers and long-established brands. For an evening or weekend website builder, that can feel … Read more
There is a phrase from a recent Wealthy Affiliate post by Kyle that really stopped me in my tracks: “The machine is powerful, but it is aimless without a person pointing it somewhere worth going.” That, to me, sums up one of the most important truths about AI. AI is not useless. Far from it. … Read more
AI search is starting to look complicated. We now hear about AI Mode, AI Overviews, query fan-out, AI citations, prompt tracking, regex filters, visibility reports, and specialist SEO tools that monitor whether your website appears in AI-generated answers. For a hobby website owner, that can feel overwhelming. It can also feel worrying. Whenever search changes, … Read more
I was having a coffee with a friend recently when he told me about one of his gardening experiments. He had started growing carrots inside the cardboard tube inners from kitchen roll. He had glued a base to one end, filled each tube with compost, and popped a carrot seed into each one. I will … Read more
Query fan-out research makes sense. If AI search engines break a main query into several smaller sub-queries, then it is useful for website owners to understand what those sub-queries are. It helps you see the fuller picture. Instead of only asking: What keyword is the user searching for? You start asking: What is the user … Read more
When I first started building out Action With AI, my main focus was simple: get a reasonable amount of useful content published. At that stage, that made sense. A site with only a handful of articles does not have much to organise. The priority is usually to get ideas out of your head, turn them … Read more
Information gain is a simple but important SEO idea. It means your article should add something useful that is not already found in the same old results. That might be first-hand experience, original photos, your own testing, a better explanation, a different angle, or a practical example that comes from real life. But here is … Read more