AI search is starting to look complicated. We now hear about AI Mode, AI Overviews, query fan-out, AI citations, prompt tracking, regex filters, visibility reports, and specialist SEO tools that monitor whether your website appears in AI-generated answers. For a hobby website owner, that can feel overwhelming. It can also feel worrying. Whenever search changes, … Read more
I was having a coffee with a friend recently when he told me about one of his gardening experiments. He had started growing carrots inside the cardboard tube inners from kitchen roll. He had glued a base to one end, filled each tube with compost, and popped a carrot seed into each one. I will … Read more
Query fan-out research makes sense. If AI search engines break a main query into several smaller sub-queries, then it is useful for website owners to understand what those sub-queries are. It helps you see the fuller picture. Instead of only asking: What keyword is the user searching for? You start asking: What is the user … Read more
When I first started building out Action With AI, my main focus was simple: get a reasonable amount of useful content published. At that stage, that made sense. A site with only a handful of articles does not have much to organise. The priority is usually to get ideas out of your head, turn them … Read more
Information gain is a simple but important SEO idea. It means your article should add something useful that is not already found in the same old results. That might be first-hand experience, original photos, your own testing, a better explanation, a different angle, or a practical example that comes from real life. But here is … Read more
Crawl budget is usually talked about as a technical SEO topic. At a basic level, it means the amount of attention Googlebot gives to your website. Google has to decide which pages to crawl, how often to crawl them, and whether they are worth coming back to. That sounds technical. But the bigger lesson is … Read more
Every single niche on the internet is governed by a conceptual consensus. If you search for advice on managing a remote team, the consensus will predictably tell you to “communicate clearly” and “set core goals.” If you look up how to fix a garden lawn, the consensus will tell you to “water regularly” and “add … Read more
You sat at your keyboard for five hours. You researched the top results, outlined a beautiful structure, and meticulously typed every single word yourself. No AI. No copy-pasting. Pure, honest, human effort. You hit publish. And then… absolute silence. No traffic, no ranking, no clicks. What went wrong? In the era of generative AI, the … Read more
I have always had what I would call an enquiring mind. My parents may have called it something else. Stubborn.Annoying.Unable to just accept what I was told. If someone said, “Don’t touch that, it’s hot,” there was always a fair chance I would touch it, say “ouch,” and then accept that yes, it was in … Read more
There is a phrase being thrown around a lot at the moment: “AI slop.” And to be fair, I understand why. There is a huge amount of lazy AI content being published. Generic articles. Bland social media posts. Fake expertise. Recycled advice. Text that sounds polished but says nothing. You can often feel it when … Read more