You sat at your keyboard for five hours. You researched the top results, outlined a beautiful structure, and meticulously typed every single word yourself. No AI. No copy-pasting. Pure, honest, human effort. You hit publish. And then… absolute silence. No traffic, no ranking, no clicks. What went wrong? In the era of generative AI, the … Read more
I have always had what I would call an enquiring mind. My parents may have called it something else. Stubborn.Annoying.Unable to just accept what I was told. If someone said, “Don’t touch that, it’s hot,” there was always a fair chance I would touch it, say “ouch,” and then accept that yes, it was in … Read more
There is a phrase being thrown around a lot at the moment: “AI slop.” And to be fair, I understand why. There is a huge amount of lazy AI content being published. Generic articles. Bland social media posts. Fake expertise. Recycled advice. Text that sounds polished but says nothing. You can often feel it when … Read more
AI search has changed what a useful website page needs to do. A few years ago, a simple article answering a basic question could be enough. You could choose a keyword, write a clear explanation, publish the post, and hope Google sent visitors to it. That world is changing. AI tools can now answer many … Read more
A few weeks ago, I found myself trapped in what I call the “Blogger’s Image Hell.” Every single time I wanted to add a featured image to a blog post, my workflow looked like this: It was long-winded, frustrating, and a total momentum killer. I knew there were probably existing plugins out there that could … Read more
I recently had a discussion with AI Mode about a fear that many small website owners are probably feeling right now. The fear is simple: If Google’s AI Mode and AI Overviews can answer questions directly in search, what chance does a small hobby website have? This is especially worrying for people who are not … Read more
AI Mode changes the way we need to think about websites. In traditional search, the pathway was fairly simple. A user typed a query into Google. Google showed a list of websites. The user clicked one or more of those websites. The website then helped the user find the answer, make a decision, solve a … Read more
For years, the basic website strategy was simple. Find a question people are searching for. Write a useful article that answers it. Get found in Google. Earn the click. That model is not dead, but it is becoming much weaker. The reason is simple: AI Mode is very good at absorbing, summarising, combining, and repackaging … Read more
A useful website is changing. For years, a lot of website content was built around a fairly simple idea: Find a question people are searching for, write a page that answers it, and hope Google sends visitors. That model is now under pressure. Not because questions have disappeared. Not because people no longer need help. … Read more
In traditional search, the user typed a query and Google returned a list of pages. The user then had to do the work. They clicked a result, scanned a page, went back, clicked another result, compared advice, changed their search, tried again, and slowly moved towards the answer they needed. AI Mode changes that process. … Read more