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Google AI Mode Experiments

“First-hand experiments examining how Google AI Mode answers questions, uses citations, handles follow-up prompts and combines information from multiple sources.

These articles record the queries, results and evidence before exploring what they reveal for website owners, content creators and everyday search users.”

Why Text Alone Is Becoming a Weak Resource

June 16, 2026 by John G
Website owner at a laptop watching text-based articles being absorbed into an AI answer, while stronger resources such as a plugin, calculator, checklist, comparison matrix, live database, and guided decision tool appear as solid website assets.

For years, the basic website strategy was simple. Find a question people are searching for. Write a useful article that answers it. Get found in Google. Earn the click. That model is not dead, but it is becoming much weaker. The reason is simple: AI Mode is very good at absorbing, summarising, combining, and repackaging … Read more

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The New Website Opportunity: Find the Gaps AI Mode Cannot Close

June 27, 2026June 16, 2026 by John G
Illustration showing AI Mode on one side of a gap and a website resource hub on the other, explaining that modern websites can help users complete journeys AI cannot finish alone.

A useful website is changing. For years, a lot of website content was built around a fairly simple idea: Find a question people are searching for, write a page that answers it, and hope Google sends visitors. That model is now under pressure. Not because questions have disappeared. Not because people no longer need help. … Read more

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Query Fan-Out: How AI Mode Expands a Search Before You Ever Click

June 16, 2026 by John G
Illustration of a person using AI Mode on a laptop, where the query “How do I dry clothes indoors cheaply?” fans out into related questions about energy use, humidity, drying speed, noise, and available space before leading to a suggested indoor drying solution.

In traditional search, the user typed a query and Google returned a list of pages. The user then had to do the work. They clicked a result, scanned a page, went back, clicked another result, compared advice, changed their search, tried again, and slowly moved towards the answer they needed. AI Mode changes that process. … Read more

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Search Is No Longer Just a Doorway to Websites

June 16, 2026June 16, 2026 by John G

For many years, search worked in a fairly simple way. A person had a question. They typed that question into Google. Google showed a page of results. The person clicked through to a website. The website then had the job of answering the question, explaining the topic, recommending a product, or helping the user take … Read more

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