John G

For years, one of the standard ways to build a niche website was to look for keywords, write articles around those keywords, and hope Google sent traffic. That model is changing. Google is no longer just showing a list of blue links. More and more searches now include an AI Overview, which gives the searcher … Read more

I saw an advert recently showing someone rubbing over a scratch on a car. It was one of those simple visual adverts that makes the job look almost effortless. Rub here. Scratch gone. Problem solved. So I wondered what someone would see if they searched Google for something like: “How do I repair a scratch … Read more

There has been a lot of discussion recently about whether websites are still as useful as they used to be. It is a fair question. The internet has changed very quickly. Google now shows AI answers at the top of many searches. People increasingly ask ChatGPT and other AI tools for information instead of visiting … Read more