John G

The other day I saw a television advert that made me think about affiliate marketing. The advert was for Klira, a skincare brand set up by Dr Emma Craythorne. Dr Emma is the dermatologist from The Bad Skin Clinic, a programme shown in the UK where viewers see her and her team helping people with … Read more

I came across a recent article about a potential fraud warning in the UK. The warning came from the Financial Conduct Authority and involved a business apparently trying to clone the details of a well-known private bank. In simple terms, the concern was that fraudsters were posing as part of a legitimate organisation to make … Read more

One thing that really frustrates me online is inefficient communication. I do not mean that every article has to be short. I do not mean that every video has to be stripped of personality. I mean something much more practical. When someone comes to a piece of content with a question, how quickly does that … Read more

One of the most interesting points I have seen from Google recently is the idea of providing a unique point of view. The basic message is this: do not just recycle what others have already said online, or what could easily be produced by a generative AI model. That sounds simple enough, but I think … Read more

I recently searched Google for “hypertufa trough” because I am looking at making some planters for a garden project. A hypertufa trough is basically a lightweight, stone-effect planter made from a mix such as cement, perlite and peat moss, or sometimes a more sustainable alternative such as coconut coir. It is the sort of practical … Read more

Over the last few posts, I have been thinking a lot about non-commodity content. By that, I mean content that is not just a repeat of what anyone could ask AI to produce. A basic AI article can explain a topic. It can list the steps. It can summarise the pros and cons. It can … Read more

One of the features often linked with non-commodity content is proprietary data. That phrase can sound quite intimidating. When people hear “proprietary data,” they may imagine a huge research project, a professional survey, a large database, or a detailed industry report produced by a major company. But it does not always need to be that … Read more

One thing I have been thinking about recently is how Google recognises the difference between ordinary information and genuinely useful, experience-led content. This came up for me after doing a live search experiment. I searched Google for: How to repair a corroded battery compartment Google returned an AI Overview with the basic steps. Remove the … Read more

I tried a small live search experiment today, and it helped me think more clearly about the difference between commodity content and genuinely helpful content. The search was very simple. I Googled: How to repair a corroded battery compartment Google returned an AI Overview explaining the basic process. In summary, the AI answer said that … Read more

A useful way to understand the difference between ordinary content and genuinely helpful content is to ask this question: Could someone create almost the same article by reading a few Google results and asking AI to rewrite them? If the answer is yes, the content is probably commodity content. That does not mean it is … Read more