When I first started building out Action With AI, my main focus was simple: get a reasonable amount of useful content published.
At that stage, that made sense.
A site with only a handful of articles does not have much to organise. The priority is usually to get ideas out of your head, turn them into posts, and begin building a body of content.
But once you reach a certain point, something changes.
I have now written around 40 posts for the site, and I can see much more clearly that the next job is not simply writing more.
The next job is organising what already exists.
A Pile of Posts Is Not the Same as a Useful Website
At the moment, many of my posts still sit on their own.
Yes, they are published.
Yes, they are in the sitemap.
Yes, Google can discover them.
But discovery is not the same as structure.
If a reader lands on one article and finds it useful, what happens next? Can they easily find the related articles? Can they follow the wider thread? Can they see that the site contains a larger connected argument?
Or are they effectively left to search through the blogroll and work it out for themselves?
That is where internal linking and site structure become important.
Not as an SEO trick.
As a way of making the site easier to use.
The Printed Folder Test
The easiest way I have found to think about this is to imagine printing off every post on the website.
Suppose I printed all 40 articles and placed them on a table.
Would I hand that pile to someone and say:
“Here you go. Work through it yourself.”
Of course not.
I would group the articles into sections.
I would put related posts together.
I would add dividers.
I would label each section clearly.
I would probably add notes pointing from one article to another where they supported each other.
That physical folder idea makes digital structure much easier to understand.
A website is not just a pile of pages. It should become a properly organised folder.
Hub Pages Are Digital Dividers
This is where the hub page idea starts to make sense.
If several articles share a common theme, a hub page can pull those threads together.
For example, instead of expecting someone to stumble across five related posts one by one, the hub page becomes the place where that topic is introduced, explained, and organised.
The individual articles still do their own job.
But the hub page gives them context.
It says:
“Here is the bigger subject, and here are the useful pieces that fit inside it.”
That is helpful for readers because they can explore a topic without hunting around.
It is also helpful for crawlers because the relationships between articles become clearer.
Internal Links Are Cross-References
Internal links are the digital version of writing “see also” in the margin of a printed document.
If one article supports another, link to it.
If one post explains an idea in more detail, link to it.
If two articles naturally sit together, connect them.
Again, this should not be forced.
The point is not to scatter links everywhere just for the sake of it.
The point is to help someone move logically through the site.
A useful internal link says:
“You are reading this now, and this related article will help you understand the next part.”
That is good for the reader.
And because it is good for the reader, it also makes sense for search engines.
Structure Becomes More Important as the Site Gets Bigger
This is the part that only really hits you once you have a reasonable number of posts.
When a site is small, structure can feel theoretical.
When a site gets bigger, the lack of structure becomes visible.
You begin to notice that good articles are sitting separately, even though they belong together.
You notice repeated themes.
You notice that some posts should support others.
You notice that a reader interested in one topic would probably benefit from seeing several related articles in one place.
That is the point where the website needs organising, not just expanding.
Do Not Make Readers Work Too Hard
The simple rule is this:
Do not present people with a big pile of content and expect them to sort it out themselves.
You would not do that with printed articles in a folder.
So do not do it online.
Create sections.
Add labels.
Build hub pages.
Link related posts.
Make the path easier to follow.
A good website is not just a collection of articles. It is an organised resource.
And once you have built enough content, organising that content may be one of the most useful improvements you can make.
Your readers will thank you.
The crawlers probably will too.