I recently Googled “affiliate marketing” and saw a simple line in the AI overview that caught my attention: Show exactly how a product solves a specific problem. At first glance, that sounds obvious. Of course an affiliate marketer should explain how a product solves a problem. But the more I thought about it, the more … Read more

I recently read a comment from someone who had been building websites for more than ten years. They explained that a previous product review site, built up over several years, had been badly hit by Google’s 2023 and 2024 algorithm updates. Most of the traffic disappeared. The way they described it was that the audience … Read more

For years, a lot of SEO advice trained people to think about content in a very technical way. Put the keyword in the title. Put the keyword in the first paragraph. Put the keyword in an H2 heading. Put the keyword in the image alt text. Mention it a certain number of times. Make sure … Read more

I recently searched Google for “fitness at 50 male.” The AI overview I received was sensible. It talked about strength training, walking, mobility, joint health, muscle loss, resistance training, and the importance of staying active as you get older. Nothing in it struck me as wrong. In fact, most of it was probably good general … Read more

I used to attend a few business networking clubs. One memory that came back to me recently was how referrals sometimes worked. In one particular group, members were expected to pass a referral each week. That sounds good in theory. The whole point of a networking club is that people build relationships, understand each other’s … Read more

I have a cat. Where I live, there are also two other cats that sometimes come in through the cat flap looking for food. I think they may be stray cats. They look a bit rough. They have clearly been in fights. And, understandably, they are very wary of people. I do not really mind … Read more

A lot of people think content ideas come from keyword tools. You search for a phrase. You find a question. You write an article. That can still be useful. But I am starting to think some of the best content ideas come from something much simpler. Paying attention. Two recent posts I wrote came from … Read more

The other day I saw a television advert that made me think about affiliate marketing. The advert was for Klira, a skincare brand set up by Dr Emma Craythorne. Dr Emma is the dermatologist from The Bad Skin Clinic, a programme shown in the UK where viewers see her and her team helping people with … Read more

I came across a recent article about a potential fraud warning in the UK. The warning came from the Financial Conduct Authority and involved a business apparently trying to clone the details of a well-known private bank. In simple terms, the concern was that fraudsters were posing as part of a legitimate organisation to make … Read more

One thing that really frustrates me online is inefficient communication. I do not mean that every article has to be short. I do not mean that every video has to be stripped of personality. I mean something much more practical. When someone comes to a piece of content with a question, how quickly does that … Read more